SEO Consultant.
The best part of SEO is when creative and analytical thinking entwine to create success. This website is a journal for all things SEO, and for you to learn a little along the way.


Technical SEO
Specialised in diagnosing a range of technical SEO issues, including from crawling, indexation, rendering to Core Web Vitals and more.

E-Commerce SEO
Highly experienced in best-practice SEO for e-commerce sites and optimising for Organic Shopping.
Lead Gen SEO
Content strategies and funnel mapping that intentionally guide new users into becoming quality leads.
Website Migrations
Looking to migrate your website to a new theme or domain? Website migrations require careful planning, data mining and execution.
Local SEO
Local SEO covers both your Google Business Profile, citations and the content on your website.
Strategy
Experienced in SEO forecasting and building 3-6 month roadmaps based on your goals, KPIs, the competitiveness of the market and your site health.
International SEO
Internationalisation involves ensuring that Google understands your geo-targeting and which sites to serve based on a user’s location. Getting your hreflang tags right is crucial.
Backlink Analysis
Concerned about your domain authority? I’ve conducted in-depth backlink analysis’ that combine data and creativity.
SEO Reporting
SEO reporting is a passion of mine. I’ve created in-depth Looker Studio reports and configured custom tracking in GTM & GA4 to share meaningful data.

I’m Ash Fuller.
Freelance SEO Consultant.
Melbourne-based SEO with over 7 years of agency experience.