SEO Consultant.

The best part of SEO is when creative and analytical thinking entwine to create success. This website is a journal for all things SEO, and for you to learn a little along the way.

Drawing of a happy black pug and a cautious fawn pug
Computer with coding icon

Specialised in diagnosing a range of technical SEO issues, including from crawling, indexation, rendering to Core Web Vitals and more.

shopping trolley

E-Commerce SEO

Highly experienced in best-practice SEO for e-commerce sites and optimising for Organic Shopping.

magnet representing lead generation of a two people

Lead Gen SEO

Content strategies and funnel mapping that intentionally guide new users into becoming quality leads.

Old website migrating to a new website

Website Migrations

Looking to migrate your website to a new theme or domain? Website migrations require careful planning, data mining and execution.

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Local SEO

Local SEO covers both your Google Business Profile, citations and the content on your website.

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Strategy

Experienced in SEO forecasting and building 3-6 month roadmaps based on your goals, KPIs, the competitiveness of the market and your site health.

Globe of the world

International SEO

Internationalisation involves ensuring that Google understands your geo-targeting and which sites to serve based on a user’s location. Getting your hreflang tags right is crucial.

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Backlink Analysis

Concerned about your domain authority? I’ve conducted in-depth backlink analysis’ that combine data and creative thinking.

SEO report drawing

SEO Reporting

SEO reporting is a passion of mine. I’ve created in-depth Looker Studio reports and configured custom tracking in GTM & GA4 to share meaningful data.

I’m Ash Fuller.
Freelance SEO Consultant.

Melbourne-based SEO with over 7 years of agency experience.

Guitar nerd.
Dog appreciator.
Photography dabbler.